This article is published in collaboration with Statista
by Katharina Buchholz
Emojis have become a staple of electronic communication since their inception in the 1990s and people of all ages and on all continents love to use them. While their number keeps on growing every year due to new releases by the Unicode Consortium, the pictograms are increasingly vying for users’ attention as other forms of visual communication – think gifs, stickers and avatars – are experiencing their heyday.
With myriads of emojis released over the previous years, new batches have become smaller. A recently suggested update that would grow the number of emojis to almost 3,800 next year only contains eight new pictograms – the smallest release in more than 10 years. While 2022 had seen the release of 112 new emojis, that number was just 31 in 2023, while rising again to 118 in 2024 due to emojis that allow users to pick different skin colors or genders (which are counted individually) driving up the size of releases. The number of non-customizable emojis has, however, decreased with each release.
New 2025 icons would include the beetroot, the shovel and the flag of British Channel Island Sark – showing how emoji makers are seemingly running out of ideas (despite taking submissions from the public). The Unicode Consortium has recommended the emojis for release, but the final decision is still outstanding.
What emojis appear on people’s phones and on their social media platforms is not arbitrary but has been coordinated by the Unicode Consortium since 1995, when the first 76 pictograms were adapted by the U.S. nonprofit. The Consortium has been overseeing the character inventory of electronic text processing since 1991 and sets a standard for symbols, characters in different scripts and – last but not least – emojis, which are encoded uniformly across different platforms even though illustration styles may vary between providers.
Despite the first Unicode listings predating them, a 1999 set of 176 simple pictograms invented by interface designer Shigetaka Kurita for a Japanese phone operator is considered to be the precursor of modern-day emojis. The concept gained popularity in Japan and by 2010, Unicode rolled out a massive release of more than 1,000 emojis to get with the burgeoning trend - the rest is history.
Different skin colors have been available for emojis since 2015. The first regional flags came to the service in 2017. The first same-sex couples have been available since the major emoji release of 2010, but more versions were added in 2015. The 2017 release also included the rollout of the first non-binary options, while interracial couples first appeared in 2019.
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